Adrian Roman
Lead User Interface Designer & Experience Designer

EXPERIENCE

AT&T: Lead User Interface Designer & Experience Designer
(Acquisition of DIRECTV)
July 2015 - Present 
New York, NY
My focus is in creating enhancing user interfaces that make use of how people actually see the world to take advantage of first person user interfaces. - Collaborate with UX, Content, Prototype and Strategy leads, as well as other external teams, to execute across our entire digital product ecosystem and cross-platfrom experiences. - Help to define, execute and iterate on visual and experience design patterns, interactions and features for the AT&T brand and product initiatives across all screens.

DIRECTV: Lead Interface Designer & User Experience Designer
August 2009 - July 2015
New York, NY
My focus is in creating enhancing user interfaces that make use of how people actually see the world to take advantage of first person user interfaces. - Collaborate with UX, Content, Prototype and Strategy leads, as well as other external teams, to execute across our entire digital product ecosystem and cross-platfrom experiences. - Help to define, execute and iterate on visual and experience design patterns, interactions and features for the DIRECTV brand and product initiatives across all screens.

Viajero Art: Multidisciplinary Visual Artist
Aug 2003 – Present
My work is informed by issues of race, migration and identity while exploring both the personal and historical memory of the two disparate worlds that I inhabit: the tropical landscape of Puerto Rico and the overpopulated cityscape of New York. 
My practice combines drawing, painting and sculpture within immersive installation environments composed of objects collected from different communities, from salvaged wood and window frames to historic artifacts and vintage photographs. The resulting environments can fill an entire wall or an entire room, and often incorporate sound and aromatics that draw upon the history and memory embedded in the objects. I’m interested in the continuity of time, and in how these interventions may bring these living histories forward to the present.

National Portrait Gallery
Mar 2016 – Aug 2018
Washington D.C.
My "Caja De Memoria Viva: Constancia Clemente de Colon" installation was selected to exhibit with the Smithsonian Museum National Portrait Gallery's triennial Outwin Boochever 2016 exhibit, "American Portraiture Today". The installation won People's Choice award with over 40,000+ votes, the most votes in exhibition history. 
“The Outwin 2016: American Portraiture Today” was on view at the National Portrait Gallery in Washington, D.C., as well as traveling to the Tacoma Art Museum in Tacoma, Washington, the Art Museum of South Texas in Corpus Christi, Texas, and the Kemper Museum of Contemporary Art in Kansas City, Missouri.


Daily Makeover: Senior Art Director
Mar 2008 – Jan 2009
New York, NY
Working directly with Creative Director, UX designers, Project Managers and developors to produce its critically-acclaimed interface design. In addition I led the customization of it's makeover application and developed an over-arching brand language for the company, including online campaigns and print collateral.
Clients: AVON, MSN, Clinique, CoverGirl, L’Oreal Paris, Revlon, Glam


TAKKLE: Senior Art Director
May 2007 – Feb 2008
New York, NY
TAKKLE is the social network for high school sports. Allowing users to post photos and videos, share stats and schedules, and more with others throughout the TAKKLE community. 
Managed the quality of all creative projects from concept through completion. Lead and mentor team of 4 designers and front-end developers to produce cutting-edge creative experiences on timely basis. Strategize with PMs and Sales teams as well as third party vendors to visually communicate business needs. Design user interface, advertising and promotional materials for online social network for high school athletes, a partner of Sports Illustrated.
Clients: Burger King, CNN, MSG, NBC, NIKE, Reebok, Sony, Toyota, and more. 
Partners: Sports Illustrated
Vendors: Facebook, Popular Media

Heavy.com: Senior Production & Content Designer
Aug 2003 – May 2007
New York, NY

Created online advertising, online content channel design, community site graphics, and promotional design for web based digital entertainment company. Worked in conjunction with Marketing and Sales teams, as well as producers to visually communicate client and internal advertising needs. Created “Heavy branded” look for advertisers to reach our viewers in a fresh way. Managed and mentored junior designers and interns.
Clients: FOX, Cingular, New Line Cinema, Nintendo, Virgin Mobile, Volkswagen, Spike, Sony, Paramount, Honda, Absolute Vodka, and more.